在线健康社区不同级别用户的参与行为研究:基于增长模型视角  

Participation Behavior of Users with Different Level Ranks in Online Health Communities:A Growth Model Perspective

作　　者：许云红[1] 李仕林 许云丽 Xu Yunhong;Li Shilin;Xu Yunli(School of Management and Economics,Kunming University of Science and Technology,Kunming 650000;Yuxi No.16 Middle School,Yuxi 653100)

机构地区：[1]昆明理工大学管理与经济学院,昆明650000 [2]玉溪第十六中学,玉溪653100

出　　处：《情报杂志》2020年第8期137-144,共8页Journal of Intelligence

基　　金：国家自然科学基金项目“社会化学习网络社区中基于数据挖掘视角的用户行为研究”(编号:71861019);国家自然科学基金项目“社会化学习网络社区中基于社会资本和社会网络视角的用户知识共享行为研究”(编号:71640021);国家自然科学基金项目“科研网络社区中社会化的知识推荐方法研究”(编号:71361017);教育部博士点新教师基金项目(编号:20135314120005)研究成果之一。

摘　　要：[目的/意义]研究在线健康社区不同级别用户的参与行为模式特征及其影响因素有助于平台管理者了解用户的参与行为并为提升用户平台参与度、改善平台服务质量提供参考意见。[方法/过程]选择在线健康社区甜蜜家园为研究平台,依据用户社区等级和活跃度,将用户划分为3个级别:初级组、中级组和高级组。针对这3个级别的用户,利用增长模型研究其参与行为;并利用多元逻辑回归方法分析影响不同级别用户参与行为模式的因素。[结果/结论]数据分析结果表明,初级组、中级组和高级组的用户参与行为模式特征存在差异。用户积分、活跃度、好友平均隐私数、好友平均发帖数、空间访问量、好友数这些变量均有可能对用户发帖数增长模型的类别产生影响;对于初级组、中级组和高级组用户,这些变量的显著性和影响程度均有差异。[Purpose/Significance]Studying the patterns of participation behavior and factors that might influence users'patterns in online health communities could help platform managers understand users'participation behavior and provide several guidelines to encourage user participation and improve the service quality of the platform.[Method/Process]"Tianmijiayuan",an online diabetes health community,was selected as the research platform.Users in this platform were divided into three levels according to their community ranks and activity levels:junior,intermediate,and senior group.For users in these three groups,the growth model is used to separately investigate their participation behaviors.And multinomial logistic regression was used to analyze the factors that influence the patterns of participation behavior of users in different groups.[Result/Conclusion]The results indicate that users in different groups behave differently in terms of their participation patterns.Variables such as user points,activity level,average number of friend privacy,average number of friend posts,number of space visits,and number of friends may affect the categories of user's post growth model.For users in junior,intermediate,and senior group,the significance and the influence degree of these variables are different.

关 键 词：在线健康社区 用户参与行为 增长模型 甜蜜家园 多元逻辑回归方法 

分 类 号：G252.0[文化科学—图书馆学]