2019年日化上市公司年报分析——互联网营销活力凸显,成业绩亮点  

Analysis of annual report 2019 of listed companies of daily chemicals:vitality of Internet marketing has become a highlight of performance

作　　者：王镇[1] WANG Zhen(China Information Center of Daily Chemical Industry,Taiyuan,Shanxi 030001,China)

机构地区：[1]中国日用化学工业信息中心,山西太原030001

出　　处：《日用化学品科学》2020年第8期45-48,共4页Detergent & Cosmetics

摘　　要：通过日化上市公司2019年报,重点对化妆品行业发展现状和上市公司的经营发展状况进行了全面解析。指出互联网营销对上市公司业绩的影响以及在未来日化资本市场的发展趋势。Based on the annual report 2019 of listed companies of daily chemicals,the current status of the development of cosmetics industry and the operation and development of listed companies have been comprehensively analyzed.The influence of Internet marketing on the performance of listed companies has been pointed out,as well as the development trend of daily-chemical capital market in the future.

关 键 词：日化上市公司 互联网营销 年报 

分 类 号：TQ658[化学工程—精细化工]