共享单车用户持续使用意愿的影响因素——基于ECM-IS拓展模型  

Influencing Factors of Shared Bicycle Users'Continued Use Willingness——Based on Extend ECM-IS Model

作　　者：李娟娟 康丽娜 叶旭明[2] LI Juanjuan;KANG Lina;YE Xuming(School of Business, Liaoning University, Shenyang 110036, China;College of Mechanical Engineering, Shenyang University, Shenyang 110044, China)

机构地区：[1]辽宁大学商学院,辽宁沈阳110036 [2]沈阳大学机械工程学院,辽宁沈阳110044

出　　处：《沈阳大学学报（社会科学版）》2020年第4期468-475,共8页Journal of Shenyang University:Social Science

基　　金：辽宁省社会科学基金资助项目(L18BGL027);辽宁省社会科学联合会项目(2020lslktyb-044)。

摘　　要：以期望确认模型ECM-IS作为参考框架,结合感知价值理论,引入环境态度、感知趣味性、感知风险性3个新的影响因素,构建共享单车用户持续使用意愿的结构方程模型。结果表明:ECM-IS模型中除感知有用性对持续使用意愿的正向影响没有得到验证,其他均得到很好的验证;环境态度对满意度具有显著正向影响;环境态度和感知趣味性对持续使用意愿具有显著正向影响;感知风险性对持续使用意愿的负向影响未能通过验证。Taking the Expected Confirmation Model of IS Continuance(ECM-IS)as a reference frame,combined with the perceived value theory,and introducing three new influencing factors of environmental attitude,perceived playfulnessand perceived risk,it constructed a structural equation model of the shared bicycle users'using continued willingness.The result shows:in ECM-IS model,except that the positive effect of perceived usefulness on the continued use willingness has not been verified,all others are well verified;the environmental attitude has a significant positive effect on satisfaction;the environmental attitude and perceived playfulness have significant positive effect on continued use willingness;the negative effect of perceived risks on continued use willingness is not verified.

关 键 词：共享单车 用户 持续使用意愿 影响因素 ECM-IS模型 

分 类 号：F572[经济管理—产业经济]