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作 者:张萌 Zhang Meng(Nanjing Institute of Agricultural Mechanization,Ministry of Agriculture and Rural Affairs,Nanjing,210014,China;School of Economics,Nanjing University,Nanjing,210093,China)
机构地区:[1]农业农村部南京农业机械化研究所,南京市210014 [2]南京大学经济学院,南京市210093
出 处:《中国农机化学报》2020年第7期224-230,共7页Journal of Chinese Agricultural Mechanization
基 金:国家自然科学基金面上项目(71973074);中国农业科学院基本科研业务费专项(S202017)。
摘 要:巴西是南美洲国土面积最大的国家,巴西农机市场是南美洲最大的农机市场,是中国农机企业"走出去"的重点潜力区域之一。运用2011—2019年巴西主要农机产品市场和中巴主要农机产品贸易数据,研究分析巴西近年来主要农机产品市场特征、贸易结构以及中国与巴西农机经贸合作情况等,对未来中国与巴西农机经贸合作形势进行展望。研究发现,巴西主要农机产品市场目前相对比较成熟,主要农机产品国内市场基本上被跨国公司所垄断,巴西农机产品贸易的主要合作伙伴仍然是美洲国家或地区;中国对巴西主要农机产品进口市场占有率还不高,在对巴西贸易和投资方面有较大潜力;中国农机企业要扩大巴西主要农机产品市场或贸易份额,必须要找好定位和选准细分市场,同时不断提升产品竞争力。Brazil has the largest land area and the biggest agricultural machinery market in South America,which is one of the key potential regions for Chinese agricultural machinery enterprises to"go global".In This paper,the transaction data of Brazilian main agricultural machinery market and trade figures of main agricultural machinery products between China and Brazil from 2011 to 2019,was used to study and analyze the market characteristics and trade structure of Brazilian market in recent years as well as the economic and trade cooperation between China and Brazil,while giving prospects for the future situation of China-Brazil business cooperation.The result shows that the market of main agricultural machinery products in Brazil is relatively mature at present,and its domestic market is basically monopolized by multinational companies.The major cooperative partners of Brazil are still American countries or regions.It is further illustrated that China’s import market share of main agricultural machinery products in Brazil is not high,thus it has great potential in expanding trade and investment.In order to increase the market or trade share of Brazilian market,it is necessary for Chinese agricultural machinery enterprises to find accurate market positioning and segments,and continuously improve product competitiveness at the same time.
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