内容分析法在中国旅游研究中的应用——基于2009-2019的统计综述  

Application of Content Analysis in China’s Tourism Research:A Statistical Review from 2009 to 2019

作　　者：张科[1,2] 周亚 Balvinder Kaur Kler[2] ZHANG Ke;ZHOU Ya;Balvinder Kaur Kler(College of Economics and Management,Neijiang Normal University,Neijiang,Sichuan,641100,China;Faculty of Business,Economics and Accountancy,University of Malaysia Sabah,Kota Kinabalu,Sabah,Malaysia)

机构地区：[1]内江师范学院经济与管理学院,四川内江641100 [2]University of Malaysia Sabah,Faculty of Business,Economics and Accountancy,Sabah,Kota Kinabalu,Malaysia

出　　处：《内江师范学院学报》2020年第8期94-99,共6页Journal of Neijiang Normal University

基　　金：四川省教育厅社科项目(13SB0007);四川县域经济发展研究中心项目(xyzx1418)。

摘　　要：近年来以内容分析法为研究方法的旅游研究呈现出逐年增长的趋势.为提高我国旅游学界在应用内容分析法进行研究时的规范性和有效性,从内容分析法的基本研究程序出发,采用目的抽样对74篇发表于2009—2019年间运用了内容分析法的中文旅游核心论文进行了系统的统计与分析.研究结果揭示了这一阶段内容分析法在我国旅游研究中的应用现状和发展趋势,同时指出了我国旅游研究应用内容分析法的过程中在抽样方法、评判记录以及信度检验等研究程序中存在的规范性欠缺,提出在今后的相关研究中应当遵循研究主题、样本选择、编码归类、评判记录、信度检验和统计描述的研究程序,并建议了具体的实施标准和系统的研究程序.The application of content analysis method in China’s tourism research is on constant increase in recent years.In order to improve the standardization and effectiveness of the academic circle of the Chinese tourism when applying this method,by means of purposive sampling,a total of 74 core papers of tourism published between 2009-2019 which had applied the content analysis method were subjected to a systematic statistical analysis.The results revealed the present situation and developing trend of content analysis in the application of China’s tourism research,and the deficiencies of content analysis and lack of normative research in the process of tourism research in terms of sampling methods,reliability checking and the record of judging.It is suggested that it is essential to follow basic research procedures of research topics,sample selection,code classification and evaluation records,reliability test and statistical description;also presented are the detailed implementation standards and research procedures.

关 键 词：内容分析法 中国 旅游研究 研究方法 

分 类 号：F592[经济管理—旅游管理]