冬奥会下我国冰雪产业发展分析与对策研究——基于国外发展经验  

Analysis and countermeasure research of ice and snow industry development in China under Winter Olympic games——Based on foreign development experience

作　　者：颜廷冰 朱英伟 徐涛 YAN Tingbing;ZHU Yingwei;XU Tao(School of Physical Education,Bohai University,Jinzhou,Liaoning Province,121000 China)

机构地区：[1]渤海大学体育学院,辽宁锦州121000

出　　处：《当代体育科技》2020年第20期233-236,共4页Contemporary Sports Technology

基　　金：2019年度辽宁省社会科学规划基金项目立项名单(项目名称:2022年冬奥会契机下东北冬季特色传统体育的挖掘与保护研究,项目编号:L19BTY005)。

摘　　要：随着我国经济的不断增长以及对冰雪产业政策的落实,尤其是成功申报冬奥会对我国的冰雪产业的发展起到了前所未有的帮助。近年来,我国的滑雪场数量、滑雪人数都保持快速增长的态势,冬季旅游中冰雪旅游已成为中国北方城市的重要旅游资源和核心支柱。但我国的冰雪产业发展也面临着许多的问题,例如:滑雪场数量以及滑雪人数不足、我国滑雪场核心竞争力不足、冰雪文化普及不足、装备制造业创新力不够、冰雪赛事少及媒体传播不积极等一系列的问题。结合问题,总结外国发展经验,探索符合中国国情的发展之路。With the continuous growth of China’s economy and the implementation of policies on the ice and snow industry,especially the successful application for the winter Olympic Games has played an unprecedented role in the development of China’s ice and snow industry.In recent years,both the number of ski resorts and the number of skiers in China have maintained a rapid growth.In winter tourism,snow and ice tourism has become an important tourism resource and core pillar in northern cities of China.However,the development of China’s ice and snow industry is also facing many problems,such as:the number of ski resorts and the insufficient number of skiers,the lack of core competitiveness of China’s ski resorts,the lack of popularization of ice and snow culture,the lack of innovation of equipment manufacturing industry,the lack of ice and snow events and the lack of active media communication and so on.In light of the problems,we will summarize the development experience of other countries and explore the development path that suits China’s national conditions.

关 键 词：冰雪产业 冬奥会 滑雪场 冰雪文化 

分 类 号：F592.7[经济管理—旅游管理]