中国传统手工艺品发展的SWOT分析  

SWOT Analysis on Chinese Traditional Handicrafts’Development

作　　者：周燕华[1] 时秀梅[2] ZHOU Yan-hua;SHI Xiu-mei(School of Business Administration,Xinjiang University of Finance&Economics,Urumqi,Xinjiang 830012,China;Business School,Dalian Foreign Languages University,Dalian Liaoning 116044,China)

机构地区：[1]新疆财经大学工商管理学院,新疆乌鲁木齐830012 [2]大连外国语大学商学院,辽宁大连116044

出　　处：《大连民族大学学报》2020年第4期303-309,313,共8页Journal of Dalian Minzu University

基　　金：国家社科基金西部项目(17XMZ093);新疆自治区社科基金一般项目(2016BGL09).

摘　　要：传统手工艺品在发展区域经济、繁荣民族文化、扩大出口、解决就业等方面做出了重要贡献。然而,伴随现代化机器化工业大生产的发展及居民消费观念的变化,传统手工艺面临严峻的挑战,部分传统手工艺品甚至濒临灭绝。通过对传统手工艺品的SWOT分析,提出采用协同发展模式,期望能为传统手工艺品发展提供借鉴。Traditional handicrafts have important contributions to the development of regional economy,the prosperity of national culture,the expansion of exports and to the employment.However,with the development of modern mechanized industrial production and the change of residents'consumption concepts,traditional handicraft faces severe challenges,some traditional handicraft products are even on the verge of extinction.Based on SWOT analysis of the traditional handicrafts,this paper proposes a collaborative development model,which is expected to provide reference for the development of traditional handicrafts.

关 键 词：传统手工艺品 SWOT分析 发展策略 

分 类 号：F407.899[经济管理—产业经济]