新常态下江苏旅游业发展战略研究  

Research on the Development Strategy of Jiangsu Tourism under the New Normal

作　　者：刘圣兰[1] Liu Shenglan(Sanjiang College,Nanjing 210012,Jiangsu)

机构地区：[1]三江学院,江苏南京210012

出　　处：《江苏商论》2020年第9期46-49,共4页Jiangsu Commercial Forum

基　　金：江苏省高校哲学社会科学研究项目:基于游客视角的江苏旅游公共服务质量实证研究(2018SJA0495)。

摘　　要：“十三五”是江苏省旅游业优化旅游供给结构、建立优势旅游服务品牌和建立全域旅游产品体系的关键时期,优化旅游公共服务质量、推进旅游业转型升级是现阶段需要重视的问题。本文运用SWOT分析法对江苏省旅游业的发展现状、外部的机遇和挑战进行了分析,并结合江苏旅游业发展的优势和不足,提出江苏旅游业发展的战略和建议。The“Thirteenth Five-Year Plan”is the key period for Jiangsu tourism to optimize the tourism supply structure,establish an advantageous tourism service brand and establish a global tourism product system.Optimizing the quality of tourism public services and promoting the transformation and upgrading of tourism are issues that need to be paid attention to at this stage..This paper uses SWOT analysis method to analyze the development status of Jiangsu tourism industry,external opportunities and challenges,and combines the advantages and disadvantages of Jiangsu tourism development,puts forward strategies and recommendations for the development of Jiangsu tourism.

关 键 词：旅游业 SWOT分析 公共服务 发展战略 

分 类 号：F59[经济管理—旅游管理]