西部中小城市文化旅游景区管理现状与对策分析——以崆峒山大景区为例  

Optimization of Management Mode of Cultural Tourism Scenic Spots in Small and Medium-sized Cities in Western China——A Case Study on Kongtong Mountain

作　　者：张婧华 ZHANG Jing-hua(College of Economics and Management, Longdong University, Qingyang 745000, Gansu)

机构地区：[1]陇东学院经济管理学院,甘肃庆阳745000

出　　处：《陇东学院学报》2020年第4期74-78,共5页Journal of Longdong University

摘　　要：作为西部中小城市文化旅游景区的典型,崆峒山大景区因受地理区位、管理体制等诸因素的限制,旅游产品单一,服务管理水平低,旅游经济效益不高。面临“全域旅游”“一带一路”等发展机遇,传统的崆峒山旅游景区的运营管理模式已不适应时代发展的需要。做好全域旅游,实施“多规合一”,借助市场竞争主体破除资金和体制短板,发挥各类智库优势凝练崆峒文化创意符号,坚持差序开发原则,建设崆峒文化旅游精品等,是崆峒景区管理模式优化创新的有效路径。As a typical cultural tourist attraction of small and medium-sized cities in Western China,Kongtong Mountain is limited by geographical location,management system and other factors,with single tourism products,low service management level and low tourism economic benefits.Facing the development of“global tourism”and“the Belt and Road”,the traditional mode of Kongtong Mountain has not met the needs of the times.It is an effective way to optimize and innovate the management mode of Kongtong to do a good job in the whole area tourism,implement the“multiple compliance”,break the short board of funds and system with the help of market competition subjects,give full play to the advantages of think tanks to refine the symbols of Kongtong culture,adhere to the principle of differential development,and build Kongtong cultural tourism boutiques.

关 键 词：西部中小城市 文化旅游景区 崆峒山 管理模式 

分 类 号：F59[经济管理—旅游管理]