边疆少数民族群众的认同建构与传播策略研究  

A Study of Communication Strategies in the Political Identity of Ethnic Minorities in Border Areas

作　　者：李昌[1] Li Chang

机构地区：[1]昆明理工大学艺术与传媒学院,云南昆明650500

出　　处：《传媒观察》2020年第8期79-85,共7页Media Observer

基　　金：国家社会科学基金项目“新时代中国对湄公河国家国际传播能力建设研究”(18BXW067);云南省哲学社会科学规划专项课题“党的十九大精神在云南边境少数民族地区传播效果提升策略研究”(YB2017091);昆明理工大学人文社会科学研究培育项目“‘一带一路’背景下我国对缅甸传播的战略转型研究”(SKPYYB201640)的研究成果。

摘　　要：传播对政治认同建构的促进作用虽然已经被研究证实,但其前提是传播效果的实现。从元、明、清到现在,历代中央政权在边疆少数民族群众中的政治认同建构与巩固,因政治传播与民族文化的适应与否而呈现出不同的结果。其中,政治传播的内容与形式、传播与边疆民族文化的冲突与融合是决定政治传播效果,进而影响边疆少数民族群众政治认同建构的主要因素。因此,在通过政治传播影响边疆少数民族群众政治认同建构的过程中,要充分考虑少数民族群众特有的文化背景,做到传播与民族文化融合,在意义的共享中实现政治传播效果、建构政治认同。Although the role of communication in promoting political identity has been confirmed by researches,the premise is the realization of the effect of communication.From the dynastices of Yuan,Ming and Qing to the present,the construction and consolidation of the political identity of the central government in the ethnic minorities in the border areas have shown different results due to the adaptation of political communication and national culture.Among them,the content and form of political communication,the conflict and integration between communication and ethnic culture are the main factors that determine the effect of political communication and affect the construction of the political identity of frontier ethnic minorities.Therefore,in the process of influencing the political identity construction of frontier ethnic minorities through political communication,one must fully consider the unique cultural background of ethnic minorities,integrate communication and ethnic culture,and achieve the effect of political communication and political identity building in sharing the comon purpose.

关 键 词：政治传播 政治认同 传播与民族文化的适应 意义的共享 

分 类 号：G206[文化科学—传播学]