2022年冬奥会背景下中国滑雪赛事市场发展现状  

The Current Situation of Chinese Skiing Market under the Background of 2022 Winter Olympic Games

作　　者：辛亚冰[1] XIN Ya-bing(physical education and Training College of Harbin Sport University,Harbin 150008,China)

机构地区：[1]哈尔滨体育学院体育教育训练学院,黑龙江哈尔滨150008

出　　处：《冰雪运动》2020年第2期17-23,共7页China Winter Sports

摘　　要：在2022年冬奥会背景下,中国的滑雪赛事迎来发展机遇,如何在今后的2年间,把握好冬奥会的时代机遇,实现中国滑雪赛事产业快速持续发展是值得思考的问题。通过文献资料法、实地调查法、问卷调查法和数理统计法等研究方法,对滑雪赛事发展历程、滑雪赛事市场存在问题、滑雪赛事市场发展动力、滑雪赛事市场发展趋势进行分析,总结中国滑雪赛事产业存在的问题,并提出相应对策,为中国滑雪赛事产业发展提供理论参考依据。Under the background of 2022 Winter Olympic Games,China’s skiing events are facing development opportunities.How to grasp the opportunities of the times of the Winter Olympic Games and realize the rapid and sustainable development of China’s skiing industry in the next two years is worth thinking about.Through the research methods of literature,field investigation,questionnaire and mathematical statistics,this paper analyzes the development process of skiing events,the existing problems in skiing events market,the driving force of skiing events market development,and the development trend of skiing events market,This paper summarizes the existing problems of China’s skiing industry,and puts forward corresponding countermeasures to provide theoretical reference for the development of China’s skiing industry.

关 键 词：滑雪运动 滑雪赛事 市场 

分 类 号：G80-052[文化科学—运动人体科学]