基于滑雪场创新发展的VR和AR技术应用前景研究  

Research on the Application Prospect of VR and AR Technology Based on the Innovative Development of Ski Resort

作　　者：刘梅[1] 王艾莎[1] 周锐[1] 牛鹤璇 徐妹妍[1] 周宁[2] LIU Mei;WANG Ai-Sha;ZHOU Rui;NIU He-xuan;XU Mei-yan;ZHOU Ning(Sports humanities and Society College of Harbin Sport University,Harbin 150008,China;Winter Olympic College of Harbin Sport University,Harbin 150008,China)

机构地区：[1]哈尔滨体育学院体育人文社会学院,黑龙江哈尔滨150008 [2]哈尔滨体育学院冬季奥林匹克学院,黑龙江哈尔滨150008

出　　处：《冰雪运动》2020年第2期82-86,共5页China Winter Sports

基　　金：黑龙江省哲学社会科学研究规划项目(18TYD357);哈尔滨体育学院校级A类青年项目(2017TJ011)。

摘　　要：虚拟现实(以下简称为VR)和增强现实(以下简称为AR)为代表的新科技正在普及,这两项技术的应用前景绝不仅仅局限于游戏。搜集整理了国外网站上的关于VR和AR技术在滑雪旅游中应用的新闻报道和一部分与冬季体育项目有关的这两项技术产品的视频介绍,理清它们在滑雪旅游中的应用方式,探讨如何利用VR和AR技术对滑雪场进行对外宣传营销和对内管理,助力滑雪场的创新发展,对迎接2022年冬奥会的到来有实际意义。The new technologies represented by virtual reality(VR)and augmented reality(AR)are being popularized.The application prospects of these two technologies are not limited to games.This paper collects the news reports on the application of VR and AR technology in skiing tourism on foreign websites and some video introductions of these two technology products related to winter sports events,clarifies their application modes in skiing tourism,and discusses how to use VR and AR technology for external publicity,marketing and internal management of ski resorts,so as to promote the innovation and development of ski resorts The arrival of the 22 year winter Olympics is of practical significance.

关 键 词：VR AR 滑雪场 

分 类 号：G80-05[文化科学—运动人体科学]