武术散打商业赛事的演进与发展路径  

The Evolution and Development Path of Wushu Sanda Commercial Competition

作　　者：蒋黄林 张冬琴[1] 杨力 李新瑶 李然[1] 周湘芝 周小青[1] Jiang Huanglin;Zhang Dongqin;Yang Li;Li Xinyao;Li Ran;Zhou Xiangzhi;Zhou Xiaoqing(Sport and Tourism,Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学,北京100084

出　　处：《中华武术》2020年第8期10091-10094,共4页

摘　　要：通过文献资料法、逻辑分析法,对我国武术散打商业赛事的发展进行深层剖析,武术散打经过几代人的努力,已经越来越成熟,训练、比赛、管理都各成体系,武术散打商业赛事初具规模。结合现阶段我国武术散打商业赛事的实际情况,分析我国武术散打商业赛事在新时期下所面临的机遇,制定出新时期武术散打商业赛事的发展路径:政府应该全力支持武术散打的发展,及时转化政府职能,对存在问题进行正确指导;塑造赛事品牌,确立长期有效的指导思想,进行大胆创新;紧密联合大众媒体进行赛事的包装、宣传;利用现有资源打造核心项目特色;进行科学的赛事运营是盈利的关键所在,也是发展的长久之计。Through the method of literature review and logical analysis, this paper makes a deep analysis of the development of sanda(free combat) commercial events in China. After several generations’ efforts, sanda has become increasingly mature, with a system of training, competition and management, and a preliminary scale of sanda commercial competition is also ready. Combined with the present situation of wushu sanda business events, this paper does an analysis of China’s wushu sanda business events in the new era under the facing opportunities and proposes the new development path for the wushu sanda business events in new era.

关 键 词：武术散打 商业赛事 发展路径 

分 类 号：G852[文化科学—民族体育]