绿色创新对企业利益相关者支持的影响--基于中国上市公司面板数据  

Impact of Green Innovation on Enterprise Stakeholder Support Based on Panel Data of Listed Companies in China

作　　者：于飞[1] 苏彩云 陆文[1] Yu Fei;Su Caiyun;Lu Wen(Business School,Guilin University of Electronic Technology,Guilin 541000,China)

机构地区：[1]桂林电子科技大学商学院,广西桂林541004

出　　处：《科技管理研究》2020年第15期252-258,共7页Science and Technology Management Research

基　　金：国家自然科学基金项目“制度压力、知识密集服务嵌入与制造业企业绿色创新绩效的关系研究”(71662006);广西自然科学基金项目“制造企业服务创新战略的逻辑生成及对竞争优势的影响机制”(2018GXNSFAA281304)。

摘　　要：在现有文献基础上构建信号理论视角下的绿色创新和利益相关者支持的分析模型,选取2014—2018年深交所制造业企业为样本进行实证检验。研究结果表明,绿色创新正向影响股东支持;绿色创新对顾客支持的影响在企业性质上存在方向性的差异,顾客支持在国有企业中存在正向影响,在非国有企业中存在负向影响;员工支持度与企业绿色创新能力同方向变动;绿色创新水平高的企业越容易获得政府支持。企业需要了解利益相关者对企业绿色创新活动的支持意向,以达到实现企业长远发展的效果。Based on the existing literature,the analysis model of green innovation and stakeholder support from the perspective of signal theory is constructed.The manufacturing enterprises of Shenzhen Stock Exchange in 2014-2018 are selected.The sample was tested empirically.The research results show that green innovation is positively affecting shareholder support;the impact of green innovation on customer support has directional differences in the nature of the enterprise,customer support has a positive impact on state-owned enterprises,and there is a negative impact in nonstate-owned enterprises;employee support and corporate green innovation capabilities change on the same direction;companies with high levels of green innovation are more likely to receive government support.Enterprises need to understand the stakeholders’support for the company’s green innovation activities in order to achieve the long-term development of the company.

关 键 词：绿色创新 利益相关者支持 信号理论 

分 类 号：C939[经济管理—管理学]