三合村居民旅游感知与旅游参与意愿研究  

Sanhe village residents’ tourism perception and participation willingness

作　　者：杨左 鲍青 Yang Zuo;Bao Qing(College of Tourism,Hunan Normal University,Changsha,Hunan,410081)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《市场周刊》2020年第8期41-42,共2页Market Weekly

摘　　要：采用结构方程模型,构建三合村村民有关旅游影响的感知、对旅游持续发展的态度和旅游参与意愿的结构方程模型。采用Amos23.0软件对模型进行参数估计和假设检验,结果表明三合村村民对旅游带来的影响的感知偏向积极正面,村民对乡村旅游发展持有的态度也显著影响其旅游参与意愿。The structural equation model is used to construct the structural equation model of Sanhe villagers’ perception of tourism impact,attitude towards sustainable tourism development and willingness to participate in tourism.Using Amos23.0 software to carry out parameter estimation and hypothesis testing on the model,the results show that the villagers’ perception of the impact of tourism in Sanhe Village tends to be positive and positive,and the attitude of villagers towards rural tourism development also significantly affects their willingness to participate in tourism.

关 键 词：乡村旅游地 社区参与 旅游影响感知 态度 SEM 

分 类 号：F590.75[经济管理—旅游管理]