从“电影彩蛋”到“彩蛋电影”——基于超文本结构的电影再媒介现象考察  

From"Film Easter-egg"to"Easter-egg Film"——Research on the Phenomenon of Film Remediation Based on Hypertext Structure

作　　者：孟君 何源堃 Meng Jun;He Yuankun(Wuhan University)

机构地区：[1]武汉大学艺术学院,湖北武汉430072

出　　处：《新闻与传播评论》2020年第5期55-67,共13页Journalism & Communication Review

基　　金：国家社会科学基金艺术学一般项目(17BC040)。

摘　　要：电影彩蛋是有意设置的、居于故事主体之外的、有待观众挖掘的惊喜元素的统称。电影彩蛋的发展可分为早期的经典电影彩蛋时期和晚近的现代电影彩蛋时期两个阶段。现代电影彩蛋是一种自觉的和成熟的商业策略和话语范式,在此基础上产生了“彩蛋电影”这一新的电影形态。彩蛋电影是聚集大量彩蛋的电影,它以电影彩蛋为基本元素,通过超链接的方式对彩蛋文本进行结构,具有再媒介化的媒介融合属性。彩蛋电影的独特价值在于:一是它提供互动的心智游戏,能激发观众的主体性和能动性;二是它进行意义再生产,既梳理归纳和重新编码既有文化,也对关涉文化进行审视、肯定或贬抑。彩蛋电影以艺术形式映射社会的变迁和人的发展,是艺术自主性和媒介能动性的共同体现,彩蛋电影的兴起与远景也取决于此。Film Easter-egg is the general name of surprise elements that are intentionally set in films.These elements are always outside the main body of the story and need to be excavated by the audience.The development of film Easter-egg can be divided into the early classic film period and the lately modern film period.Modern film Easter-egg is a kind of conscious and mature business strategy and discourse paradigm,it gave birth to the new film form of"Easter-egg film".Easter-egg film is a film genre that gathers a large number of Easter-eggs.It takes the Easter-eggs as the basic elements,and constructs the Easter-eggs text with hyperlink.Moreover,it has the property of media convergence of remediation.The unique value of Easter-egg film is reflected in two aspects.First,it provides interactive mind games,which can stimulate the audience's subjectivity and initiative.Second,it can carry out meaning reproduction,not only summarizing and recoding the existing cultures,but also reviewing,affirming or criticizing these cultures.Easter-egg films reflect the changes of society and the development of people in an artistic form,which is the embodiment of artistic autonomy and media initiative.The artistry of Easter-egg films also determines their prosperity and prospect.

关 键 词：电影彩蛋 彩蛋电影 超文本 再媒介 心智游戏 

分 类 号：G206[文化科学—传播学] I235[文学—中国文学]