我国自主品牌乘用车发展策略探究  

Research on the Development Strategy of China’s Independent Brand Passenger Cars

作　　者：严义章[1] 肖琼[1] YAN Yi-zhang;XIAO Qiong(Wuhan polytechnic,Wuhan430074,China)

机构地区：[1]武汉职业技术学院机电工程学院,湖北武汉430074

出　　处：《武汉职业技术学院学报》2020年第4期87-92,共6页Journal of Wuhan Polytechnic

基　　金：2018年武汉职业技术学院研究课题“基于虚拟仿真资源的《汽车维护保养》信息化课程开发”(项目编号:2018YJ003)。

摘　　要：汽车工业是我国国民经济和社会发展的支柱产业,其重心在乘用车市场。发展乘用车自主品牌,我国有完整的制造产业链和完善的基础设施,有市场、成本和价格等多方面的优势。但目前我国自主品牌乘用车大多扎堆在低端市场,缺乏底盘等三大件核心技术,在与合资品牌汽车竞争中仍处于劣势。因此,政府要统筹规划我国汽车产业发展战略和实施路径;中国车企在紧紧抓住国内乘用车市场的同时,要依托“一路一带”战略开拓海外市场;自主品牌应加大研发创新力度,努力提升产品质量和品牌形象,并大力发展新能源汽车,让中国乘用车自主品牌具备核心竞争优势,逐步成为消费者普遍认可的知名品牌。Automobile industry is the pillar industry of national economy and social development in China,and its focus is on the passenger car market.To develop the independent brand of passenger cars,China has a complete manufacturing industry chain and perfect infrastructure,and has many advantages in market,cost and price.However,at present,most of China’s self-owned brand passenger cars are clustered in the low-end market,lacking three core technologies,such as chassis,which are still at a disadvantage in the competition with joint venture brand cars.Therefore,the government should plan the development strategy and implementation path of China’s automobile industry as a whole;Chinese automobile enterprises should firmly grasp the domestic passenger vehicle market,at the same time,rely on the“one road and one belt”strategy to develop overseas markets;independent brands should increase R&D and innovation efforts,strive to improve product quality and brand image,and vigorously develop new energy vehicles,so that China’s passenger vehicle independent brands have core competitive advantage,gradually become a well-known brand widely recognized by consumers.

关 键 词：乘用车 自主品牌 SWOT分析 发展策略 

分 类 号：U46[机械工程—车辆工程]