新形势下高校招生宣传工作方法研究  

作　　者：王佃刚[1] 马利芹 宿庆财[1] 翟继强 

机构地区：[1]山东大学材料科学与工程学院,山东济南250061

出　　处：《高教学刊》2020年第30期93-95,共3页Journal of Higher Education

基　　金：山东大学教育教学改革研究项目“双一流建设背景下因地制宜招生宣传策略研究”(编号:2019Y096)的成果之一。

摘　　要：招生宣传是高校争取优质生源的重要途径,是高校实现自身快速发展的重要保障。高校要顺应时代潮流,积极开展考生的心理报考需求研究,日常及集中拓展方式和策略研究和高分生源追踪策略研究。高校在招生宣传过程中要建立稳定而专业的拓展宣传队伍,加强日常拓展强度,提高集中拓展工作成效,提升优质生源数量和质量,并及时完成数据分析与经验总结,健全长效工作机制,从而实现高校招生工作新突破。Enrollment propaganda is an important way for colleges to strive for top students and an important guarantee for colleges to achieve their own rapid development.Colleges should conform to the trend of the times,actively carry out the research on candidates'psychological needs,the research on daily or centralized expansion methods and strategies,and the research on the tracking strategies for top students.In the process of enrollment propaganda,a stable and professional team should be established,the intensity of daily expansion should be strengthened,the efficiency of centralized expansion should be improved,the quantity and quality of top students should be increased,data analysis and experience summary should be completed in time,and the long-term working mechanism should be established,so as to achieve a new breakthrough in enrollment work.

关 键 词：高校招生 宣传策略 招生拓展 优质生源 

分 类 号：G640[文化科学—高等教育学]