融媒体时代打造新型地面频道创新模式  

How to create a new innovative mode of terrestrial channels in the era of media integration

作　　者：王晓山 Wang Xiaoshan(Shanxi Radio and Television Station,Taiyuan Shanxi 030001)

机构地区：[1]山西广播电视台,山西太原030001

出　　处：《卫星电视与宽带多媒体》2020年第12期147-149,共3页Satellite TV & IP Multimedia

摘　　要：在互联网+时代的发展下,微信、微博、抖音等新媒体异军突起,不断分流地面频道的受众数量,对于地面频道造成了不小的竞争和挑战。在这一时代背景下,各个地面频道也在纷纷寻求转型之路,本文基于此,针对融媒体时代对地面频道带来的挑战进行了分析,并分析融媒体时代打造新型地面频道创新模式的具体方法。With the development of internet plus era,new media such as WeChat,Weibo and Vibrato have sprung up everywhere,constantly diverting the audience of terrestrial channels,which has caused great competition and challenges for terrestrial channels.Under the background of this era,various terrestrial channels are also seeking the road of transformation.Based on this,this paper analyzes the challenges brought by the era of media integration to terrestrial channels,and analyzes the specific methods to create a new innovative mode of terrestrial channels in the era of media integration.

关 键 词：融媒体时代 新型地面频道 创新模式 

分 类 号：TN94[电子电信—信号与信息处理]