媒体融合背景下学术传播与全民阅读研究现状与对策  

The Research Status and Countermeasures for Academic Disseminations and National Reading under the Media Convergence Background

作　　者：田江[1,2] 蒋晓 TIAN Jiang;JIANG Xiao(School of Management and Economics,University of Electronic Science and Technology of China,Chengdu 611731,China;Journal Editorial Department,University of Electronic Science and Technology of China,Chengdu 610054,China)

机构地区：[1]电子科技大学经济与管理学院,成都611731 [2]电子科技大学学报编辑部,成都610054

出　　处：《价值工程》2020年第26期73-74,共2页Value Engineering

基　　金：国家新闻出版署出版融合发展(四川新华)重点实验室课题组研究成果之一;2018年度国家新闻出版署出版融合发展(四川新华)重点实验室开放课题“媒体融合视域下的学术传播与全民阅读”资助。

摘　　要：提升全民阅读的质量是深化文化消费领域的“供给侧改革”的必然要求。学术期刊是全民阅读内容之一,是宣传先进思想、弘扬优秀文化以及传播科学知识的重要渠道,本文全面综述全民阅读研究现状以及媒体融合背景下面临的挑战,提出了以学术传播助推全民阅读质量的相应策略。Improving the reading quality of the nationwide reading is an inevitable requirement in order to deepen the"supply-side reformation"in the cultural consumption domain.Academic journals are one of the contents for the nationwide reading campaign,as well as an important channel to publicize advanced thought,promote excellent culture and disseminate scientific knowledge.This paper comprehensively summarizes the current research situation and challenges about the nationwide reading under media convergence background,and puts forward corresponding strategies to accelerate the reading quality of the nationwide reading with academic disseminations.

关 键 词：全民阅读 学术传播 媒体融合 现状与对策 

分 类 号：G258.2[文化科学—图书馆学]