主流媒体涉医报道的叙事和情感转向——基于近年来“中国新闻奖”获奖新闻等相关文本的分析  

Shifts in narration and emotion of medicine-related reports in mainstream media--Based on the analysis of relevant texts such as“China News Award”winning reports in recent years

作　　者：檀琳 TAN Lin(Basic Medical College,Air Force Medical University,Xi’an 710032,China)

机构地区：[1]空军军医大学基础医学院,陕西西安710032

出　　处：《医学争鸣》2020年第4期62-66,共5页Negative

摘　　要：涉医报道是医疗行业媒介“景观”、医护群体舆论形象的来源。本文对以往涉医报道进行梳理发现,这些新闻呈现出以典型个体引领行业群体、以医疗发展隐喻改革成就、以完美人格衬托职业素养、以抽象描述遮蔽健康传播等特点。同时,近年来的涉医报道在叙事和情感上发生明显转向,表现为新闻框架从典型引领到健康传播,报道主体从专业角色到完整的人,叙事结构从宏大场景到生活实践,传播目标从单一表达到多方对话;媒介推动从行为引导到情感动员,受众参与从知识分享到情绪沉浸,舆论场从道德评价到道德泛化。对这些转向的深入洞察,可以为今后的涉医报道及其他科技传播提供思路启示和实践参考。Medicine-related reports are the source of medical industry media "landscape" and public image of medical and nursing groups.This paper analyzes the previous medical reports and finds that they show the characteristics of representing groups with typical individuals,metaphorizing the achievements of reform in medical development,foiling professional accomplishment with ideal personality,and covering health communication with abstract description.At the same time,in recent years,there has been an obvious shift in the narrative and emotional aspects of medicine-related reports,which is manifested by the news framework from typical guidance to health communication,the body of the report from professional roles to complete people,the narrative structure from grand scenes to life practice,the communication objectives from single expression to multi-party dialogue,the media impetus from behavior guidance to emotional mobilization,the audience participation from knowledge sharing to emotional immersion,and the public opinion field from moral evaluation to moral generalization.The deep insight into these changes can provide inspiration and practical reference for future medicine-related reports and other scientific and technological dissemination.

关 键 词：涉医报道 主流媒体 叙事 中国新闻奖 

分 类 号：R2-031[医药卫生—中西医结合]