超级碗赛事历史治理演进研究  

Research on Historical Governance Evolution of Super Bowl

作　　者：李世森 李滢 孙平 Li Shisen;Li Ying;Sun Ping(Sport Department,North China University of Science and Technology,Tangshan 063210,Hebei,China;不详)

机构地区：[1]华北理工大学体育部,河北唐山063210 [2]华北理工大学财务处,河北唐山063210

出　　处：《体育科技文献通报》2020年第9期23-25,共3页Bulletin of Sport Science & Technology

基　　金：河北省社会科学基金项目(项目编号:HB19TY012)。

摘　　要：在当代美国,超级碗创造了美国最大的“共享体验”,更多的人选择观看超级碗赛事。超级碗已经成为美国民族文化中强有力的元素,电视公司和美国橄榄球联盟都试图将其出口到世界各地。美国电视媒体和美国橄榄球联盟在向全球潜在的几十亿观众兜售自己的“超级碗”,并推测超级碗可能会超越奥运会和世界杯足球赛的影响力,成为全球性的首要体育赛事。超级碗赛事的最终治理目标是,打造一种地方性的和全球本土化的赛事,最终实现“全球本土化”传播,扩大美国大众文化的全球影响力。尽管电视公司在卖力造势,超级碗并没有成为真正的国际赛事,也没有引起广泛的国际关注。In contemporary America,Super Bowl has created the biggest national“shared experience”.More and more people like watching this event.Super Bowl has become a powerful element in American national culture.Both TV Company and National Football League tried to export it to places all over the world.In fact,top managers of TV and American football industries strive to sell their“Super Bowl”to billions of potential spectators all over the world;they also speculate that Super Bowl might exceed the influence of Olympic Games and World Cup and become a global big event.The ultimate goal of this sport is to build a local event with glocalization,and finally realize its“glocalization”spread.TV Company is working hard for its campaign,but Super Bowl does not become the real international event and does not arouse extensive international enthusiasm either.

关 键 词：超级碗 全球化 美式橄榄球 

分 类 号：G849.2[文化科学—体育训练]