传统图形元素对食用菌包装设计的影响  

Innovative Application of Chinese Traditional Graphic Elements in Edible Fungi Packaging Design

作　　者：李静 Li Jing(Academy of Arts,Zhengzhou Business University,Gongyi 451200,China)

机构地区：[1]郑州商学院艺术学院,河南巩义451200

出　　处：《中国食用菌》2020年第7期140-142,共3页Edible Fungi of China

基　　金：2019年度郑州市社会科学调研课题(ZSLX2019279)。

摘　　要：食用菌的产业之路,需要重视产品品牌的包装与推广。设计人员要根据现代消费者的需求,注重对食用菌包装设计图形元素的设计创新;选用传统图形元素,有效提升食用菌这一产品的品牌文化,增加品牌价值,同时可以实现对地域文化的传承与弘扬。为此,针对传统图形元素在食用菌包装设计中的创新应用进行了简单的探析,为食用菌产业的发展提供有力支持。Edible fungi products need to pay attention to the packaging and promotion of product brands, designers should be able to follow the need of modern consumers, pay attention to the design innovation of graphic elements in the packaging design of edible fungi, choose traditional graphic elements, effectively improve the brand culture of edible fungi, increase brand value.At the same time, it can realize the inheritance and promotion of regional culture. Therefore, through made a simple analysis of the innovative application of traditional graphic elements in the design of edible fungi packaging, hoping to bring some inspiration to related industries and practitioners.

关 键 词：食用菌包装 传统图形元素 设计创新 

分 类 号：S649.9[农业科学—蔬菜学] TS206.2[农业科学—园艺学]