漳州“中国蘑菇节”对乡村旅游的启示  

The Enlightenment of Zhangzhou“China Mushroom Festival”to Rural Tourism

作　　者：周菲菲[1] ZHOU Fei-fei(Yellow River Conservancy Technical Institute,Kaifeng 475004,China)

机构地区：[1]黄河水利职业技术学院,河南开封475004

出　　处：《中国食用菌》2020年第7期168-170,共3页Edible Fungi of China

基　　金：2018年河南省社科联项目(SKL-2018-3903)。

摘　　要：在乡村振兴战略实施的背景下,食用菌产地构建乡村旅游的商业聚合力,将为打通食用菌产业集群化发展中的流通渠道产生积极影响。在以生鲜食用菌产品生产流通为特色的产业集群化发展中,需要架构起前置性流通渠道。通过分析漳州"中国蘑菇节"的成功经验,从中获得了4点启示,即实现范围经济效应、实现品牌经济效应、实现技术经济效应和实现产业经济效应。Under the background of the implementation of the rural revitalization strategy, the establishment of edible fungi production areas to build the commercial cohesion of rural tourism will have a positive impact on opening up the distribution channels in the edible fungi industry cluster development. In the industrial cluster development featuring the production and circulation of fresh edible fungi products, it is necessary to construct a pre-emptive distribution channel. By analyzing the successful experience of Zhangzhou"China Mushroom Festival", four enlightenments were obtained, which are realizing the scope economic effect, realizing the brand economic effect, realizing the technical economic effect, and realizing the industrial economic effect.

关 键 词：中国蘑菇采摘节 乡村旅游 启示 策略 

分 类 号：S646[农业科学—蔬菜学] TU238.2[农业科学—园艺学]