存量客户一体化运营管理体系探索及思考  

Exploration and Thinking on Integrated Operation and Management System for Existing Customers

作　　者：许乃利[1] Xu Naili(Anhui Branch of China United Network Communication Co.,Ltd.,Hefei 230061,China)

机构地区：[1]中国联合网络通信有限公司安徽省分公司,合肥230061

出　　处：《信息通信技术》2020年第4期76-81,共6页Information and communications Technologies

摘　　要：随着移动终端用户渗透率趋于饱和,新增市场竞争越发激烈,存量客户的运营越来越重要。文章介绍运营商存量客户运营的必要性,阐述存量客户一体化运营管理体系的构建,通过探索性实施,经营指标得到了持续提升。With the maximum penetration rate of mobile end users,the competition for new market is getting more intense so that the operation for existing customers becomes increasingly significant.In this paper,the necessity of operation for existing customers is introduced.Also,the construction of integrated operation and management system for existing customers is expounded.Through exploratory implementation,the operation index has been continuously improved.

关 键 词：电信经营 存量运营 客户保有 价值提升 

分 类 号：F626[经济管理—产业经济] F274