产品市场竞争与企业成本结构决策关系研究——来自中国制造业上市公司的经验证据  

Research on the Relationship between Product Market Competition and Enterprise Cost Structure Decision——Empirical evidence from listed Chinese manufacturing companies

作　　者：诸波[1] 陈余果 

机构地区：[1]西南交通大学经济管理学院

出　　处：《价格理论与实践》2020年第5期141-144,共4页Price:Theory & Practice

基　　金：国家自然科学基金青年项目(71802167);中央高校基本科研业务费“百人计划”项目(2682017WBR02)。

摘　　要：成本结构决策在企业经营管理中占有重要位置。本文基于1998-2018年A股制造业上市公司的面板数据,实证检验产品市场竞争对企业成本结构的影响。研究结果表明:产品市场竞争与企业成本结构负相关,即产品市场竞争越激烈,企业成本结构的弹性越小。其主要原因是产品市场竞争激烈,导致企业资产更多地用于专用性投资,从而增加固定成本。本文的研究结果旨在为研究产品市场竞争和企业成本行为的关系提供经验证据,同时也为企业成本策略的制定与实施提供理论依据。Cost structure decision occupies an important position in business management.Based on the panel data of listed A-share manufacturing companies from 1998 to 2018,this paper empirically tests the impact of product market competition on the cost structure of enterprises.The research results show that:product market competition is negatively related to the cost structure of enterprises,that is,the more intense the product market competition,the smaller the elasticity of the enterprise cost structure.The main reason is that fierce competition in the product market has led to more enterprise assets being used for specific investment,thereby increasing fixed costs.The research results of this article aim to provide empirical evidence for studying the relationship between product market competition and corporate cost behavior,and also provide a theoretical basis for the formulation and implementation of corporate cost strategies.

关 键 词：产品市场竞争 成本结构 资产专用性 产权性质 

分 类 号：F425[经济管理—产业经济] F406.7F271