汉字海报“形意”转化的设计本源探索  

Design Origin of Transformation of“Form Meaning”in Chinese Characters Poster

作　　者：张爱鹏[1] ZHANG Ai-peng(Tianjin Vocational Institute,Tianjin,300410)

机构地区：[1]天津职业大学,天津300410

出　　处：《湖南包装》2020年第4期14-16,28,共4页

摘　　要：通过对汉字本源的解读,感悟汉字的形美与意达的视觉转译过程,再结合分析各具代表性的汉字海报作品,以东方审美视角解析汉字海报"形意"转化的探索路径,用设计的理性表达意象的感性,达到汉字海报设计的意境之美。在传统文化热潮席卷全球,民族文化回归大众之时,中国设计师也重新审视自身文化的价值。其中,汉字海报设计是再现东方审美的重要载体和媒介,文章分别从汉字海报图形化、符号化、意境化3个方面进行形意转化和视觉表现,表达人与自然天人合一的思想,从而设计出符合东方审美的意境佳作,在广泛传播东方文化的同时,实现中国文化自信。Through the interpretation of the origin of Chinese characters,the paper realizes the visual translation process of the beauty and the meaning of Chinese characters,and then analyzes the representative poster works of Chinese characters,analyzes the exploration path of the transformation of the"shape and meaning"of Chinese characters poster from the perspective of oriental aesthetics,and expresses the sensibility of image with the rational design,so as to achieve the beauty of the artistic conception of Chinese characters poster design.When the upsurge of traditional culture swept the world and national culture returned to the public,Chinese designers also re-examine the value of their own culture.Among them,Chinese character poster design is an important carrier and media to reproduce the Oriental aesthetic.From the three aspects of graphic,symbolic and artistic conception of Chinese character poster,it carries out the transformation of form and meaning and visual performance,expressing the idea of the unity of man and nature,and man and nature,so as to design a good artistic conception in line with the Oriental aesthetic.While widely spreading the oriental culture,it realizes the confidence of Chinese culture.

关 键 词：形意转化 东方审美 汉字海报 设计本源 

分 类 号：J524.3[艺术—艺术设计]