中华礼仪文化视觉符号在文创产品设计中应用探析  

An Analysis of the Application of Chinese Etiquette Culture Visual Symbols in Cultural and Creative Product Design

作　　者：吴尚君[1] 张幸 Wu Shang-jun;Zhang Xing(School of Fine Arts,Hunan Normal University,Changsha,Hunan,410000)

机构地区：[1]湖南师范大学美术学院,湖南长沙410000

出　　处：《湖南包装》2020年第4期66-70,共5页

摘　　要：中华传统优秀礼仪文化几千年来已深深植入到人们的基因中,深刻地影响着人们的日常生活。文章聚焦中华优秀礼仪文化视觉符号在文创产品设计中的应用与呈现,探析中华优秀礼仪文化独特的资源优势和巨大的文化价值功能,阐述其在文化创意产业中的十分重要的设计视角和十分巨大的消费市场。文章阐述了中华礼仪文化起源与内涵,分析其在文创产品设计中礼仪文创产品的案例与现状,对其礼仪文创产品的文化性、象征性、情感性、社会性以及设计的产品品质、时代审美、文化传播等具有新意。The traditional Chinese traditional etiquette culture has been deeply implanted in people’s genes for thousands of years,and has profoundly affected people’s daily life. This article focuses on the application and presentation of Chinese excellent etiquette cultural visual symbols in cultural and creative product design, explores the unique resource advantages and huge cultural value functions of Chinese excellent etiquette culture, and expounds its very important design perspective and cultural design industryin a Very huge consumer market. The article expounds the origin and connotation of Chinese etiquette culture,analyzes the cases and current status of its etiquette cultural and creative products in cultural and creative product design, and analyzes the cultural, symbolic, emotional, social,its etiquette and creative products have new ideas in design product quality,aesthetics of the times and cultural communication, etc.

关 键 词：中华礼仪文化 文创设计 视觉符号 文化传承 

分 类 号：TB472[一般工业技术—工业设计]