考虑横向和纵向公平关切的双渠道农产品供应链决策分析  

Decision Analysis for Dual-Channel Agricultural Products Supply Chain Considering Horizontal Fairness and Vertical Fairness

作　　者：喻冬冬 吴战勇[1] 卜森[1] 李静[1] YU Dong-dong;WU Zhan-yong;BU Sen;LI Jing(Nanyang Institute of Technology,Nanyang 473000,China)

机构地区：[1]南阳理工学院范蠡商学院,河南南阳473000

出　　处：《数学的实践与认识》2020年第15期277-284,共8页Mathematics in Practice and Theory

基　　金：河南省哲学社会科学规划项目(2017BJJ044);河南省科技厅软科学计划项目(182400410526);南阳市科技计划项目[RKX013]。

摘　　要：针对"农超对接"和电商渠道并存的双渠道农产品供应链,考虑农业合作社的公平关切行为,构建农业合作社间的Bertrand博弈模型以及农业合作与超市间的Stackelberg博弈模型,对比研究农业合作社的横向公平关切和纵向公平关切对供应链均衡策略的影响.研究表明:农业合作社的横向公平关切和纵向公平关切对直销价格、批发价格以及零售价格的影响不尽相同;零售商的横向公平关切和纵向公平关切对农业合作社的效用和超市的利润并不总是起到积极作用.For a"agriculture-supermarket jointing"and E-commerce channel agricultural product supply chain considering agricultural cooperatives fairness concerns,a Bertrand game model between agricultural cooperatives,and a Stackelberg game model among agricultural cooperatives and supermarket are built.The paper studies how the horizontal and vertical fairness concerns of the agricultural cooperatives impact the equilibrium strategies.Results show that the horizontal and vertical fairness concerns of agricultural cooperatives will cause different changes on direct selling price,retail price,as well as wholesale price.The role of horizontal and vertical fairness concerns on effort of agricultural cooperatives utility and supermarket profit are not absolutely active.

关 键 词：双渠道 农产品 横向公平 纵向公平 

分 类 号：F326.6[经济管理—产业经济] F321.42