新时期体育产业经济效益分析及市场化运作策略研究  

Economic Benefits Analysis and Market-Oriented Operation Strategy Research of Sports Industry in the New Period

作　　者：袁飞 YUAN Fei(Shaanxi Technical College of Finance&Economics,Xianyang 712000,China)

机构地区：[1]陕西财经职业技术学院,陕西咸阳712000

出　　处：《中小企业管理与科技》2020年第22期44-45,共2页Management & Technology of SME

摘　　要：全民消费水平是一个国家实力强弱的重要表现。体育产业伴随着消费水平的提升得到了越来越多的关注。新时期体育产业的发展对我国经济建设具有一定的推动作用。近年来,全民健身需求的提升促使全球体育经济产业得以迅速发展,有助于实现我国社会和谐,促进经济和社会效益的增长。论文通过审视当前我国体育产业发展中存在的问题,并以此为基础,制定应对措施,最后对新时期体育产业的经济地位及市场化运作策略展开研究。The level of national consumption is an important manifestation of a country's strength and weakness.With the improvement of consumption level,sports industry has been paid more and more attention.The development of sports industry in the new period has a certain role in promoting China's economic construction.In recent years,the improvement of national fitness demand promotes the rapid development of global sports economic industry,which helps to achieve social harmony in China and promote the growth of economic and social benefits.By examining the problems existing in the current development of China's sports industry,and taking them as the basis,the paper formulates countermeasures,and finally studies the economic status and market-oriented operation strategy of sports industry in the new period.

关 键 词：体育产业 经济效益 市场化策略 

分 类 号：G80-05[文化科学—运动人体科学]