新媒介环境下中国主流媒体的声誉评价体系研究  

Research on the Reputation Evaluation System of Chinese Mainstream Media under the New Media Environment

作　　者：高贵武[1] 薛翔 GAO Guiwu;XUE Xiang(Research Center of Journalism and Social Development,Renmin University of China;School of Journalism and Communication,Renmin University of China)

机构地区：[1]中国人民大学新闻与社会发展研究中心 [2]中国人民大学新闻学院

出　　处：《国际新闻界》2020年第7期114-127,共14页Chinese Journal of Journalism & Communication

基　　金：国家社科基金项目“新媒体环境下的中国主流媒体声誉管理研究”(项目编号:14BXW063)研究成果。

摘　　要：声誉对于媒体而言至关重要,在新媒介环境下,中国主流媒体在适应技术迭代升级的同时,更需重视自身的媒体声誉评价与管理。本文通过梳理国内外企业及媒体声誉评价的代表性体系,基于企业与媒体之间的相似性,借鉴企业声誉评价中相对成熟的声誉商数(RQ)理论,尝试构建适用于中国主流媒体的声誉评价体系,具体包括媒体形象、产品质量、财务业绩、工作环境、社会责任、发展前景等六个方面。Reputation is important for media.In the new media environment,Chinese mainstream media should pay more attention to their own media reputation evaluation and management.By combing the representative systems of corporate and media reputation evaluation,this paper attempts to construct a reputation evaluation system suitable for China’s mainstream media based on the similarity between enterprises and media.The system includes media image,product quality,financial performance,working environment,social responsibility and development prospect.

关 键 词：主流媒体 媒体声誉 评价体系 

分 类 号：G206[文化科学—传播学]