社会营销视角下高校图书馆非遗保护与传承的数字人文服务路径探析  

Research on the Digital Humanities Service Path of University Library’s Intangible Heritage Protection and Inheritance from the Perspective of Social Marketing

作　　者：刘中华[1] 焦基鹏 Liu Zhonghua;Jiao Jipeng

机构地区：[1]上海工艺美术职业学院,上海201808

出　　处：《图书馆工作与研究》2020年第8期82-86,128,共6页Library Work and Study

基　　金：2020年度上海工艺美术职业学院科研创新内涵建设青年项目“建国70年传统工艺美术类外交赠予国礼工艺流变研究”(项目编号:202002004)研究成果之一。

摘　　要：通过对高校图书馆非遗保护与传承的数字人文服务现状与困境的梳理与剖析,从社会营销学的理论视角思考高校图书馆组织创新、服务方式行为变革新模式,提出"点-线-面-体"创新服务路径,即精准定位,传播推广;线上线下互联,资源共享;多面共赢,提高服务能力;资源信息整合,协调一体发展。Based on the analysis of the current situation and difficulties of digital humanities service of intangible heritage protection and inheritance,this paper considers the new modes of organizational innovation and service mode behavior change of university library from the theoretical perspective of social marketing,and puts forward innovative service path of "point-line-area-body",precise positioning,dissemination and promotion;online and offline interconnection,resource sharing;win-win in many aspects,improving service ability;resource information integration,coordinated and integrated development.

关 键 词：社会营销 非遗 数字人文 “点-线-面-体” 区块链 

分 类 号：G250.7[文化科学—图书馆学]