为城市而设计——南京的文化创意产品设计  

Design for the City——Nanjing Cultural Creative Product Design

作　　者：吴映月[1] Wu Yingyue(School of design,Nanjing University of the Arts,Nanjing,Jiangsu,210013)

机构地区：[1]南京艺术学院设计学院,江苏南京210013

出　　处：《艺术生活》2019年第6期62-67,共6页Art & Life

基　　金：江苏省高校哲学社会科学研究基金(专题)项目“南京文化创意产品设计研究”,项目批准号:2017SJB0378。

摘　　要：为城市而设计,开发创意产品,归根结底是寻找城市的文脉所在,寻找能够代表城市文化的形象。本文通过对南京丰富的历史文化、城市文化、"非遗"文化等文化资源的深入挖掘,浓缩南京文化艺术的元素,根据文创产品的特殊价值属性以及设计需要,指出为城市而设计的当代文创产品,可以从城市的主题性IP、"非遗"文化延展设计、实验性与跨界设计等入手,进一步形成延自传统的"新文创"设计,进而讲好南京故事、传播中华文化、阐发中国精神,以文化创意产品设计打造好南京城市名片。The purpose of urban design and the development of creativity products is to find out the representative of urban culture and its cultural inheritance.Through the deep reseaech of the profound historical culture,the urban culture and intangible cultural heritage culture of Nanjing,this article greatly sum up the cultural and artistic elements of this city.The development of mordern culture creative products which design for the city should follow its special value attributes and its demands in design.We could start our work from the establishment of urban thematic IP,the extension of intangible cultural heritage cultural and experimental and cross-border design and gradually develop the design of the“new cultural and creative”which inherited from the conventional culture.Then we could tell the story of Nanjing,spread Chinese culture,elucidate Chinese spirit,and create the city card of Nanjing with the design of cultural and creative products.

关 键 词：南京 历史文化 非遗文化 文创产品设计 

分 类 号：J524[艺术—艺术设计]