新疆旅游市场发展、供需状况及旅游产品边际成本分析  

Analysis of Xinjiang Tourism Market Development,Supply and Demand Situation and Marginal Cost of Tourism Products

作　　者：左喜梅 刘文翠[1] ZUO Ximei;LIU Wencui(School of Finance,Xinjiang University of Finance and Economics,Urumqi Xinjiang,830012)

机构地区：[1]新疆财经大学金融学院,新疆乌鲁木齐830012

出　　处：《西部金融》2020年第6期75-81,共7页West China Finance

摘　　要：新疆地域辽阔,区位条件独特,旅游资源丰富,是我国旅游业发展的重要战略区。本文通过对新疆旅游市场发展特点、旅游市场供需价格弹性及旅游产品边际成本分析,得出稳定是新疆旅游业发展的基础。目前,新疆旅游需求市场总体呈刚性,新疆旅游供给市场供给量随价格的提升而增加,新疆旅游产品边际成本增速较慢,蕴藏商机巨大。因此,新疆旅游业应以优质高价提升产品竞争力,适时适度提升旅游产品价格,抓住旅游市场低边际成本带来的发展机遇,大力发展旅游业。Xinjiang,with its vast territory,unique location and rich tourism resources,is an important strategic area for the development of China's tourism industry.Based on the analysis of the development characteristics of the tourism market in Xinjiang,the price elasticity of supply and demand in the tourism market and the marginal cost of tourism products,this paper concludes that stability is the basis of the development of tourism in Xinjiang.At present,Xinjiang tourism demand market is generally rigid.Except for the impact of abnormal events,Xinjiang tourism supply market supply increases with the increase of prices.Xinjiang tourism marginal cost growth is slow,which contains huge business opportunities.Therefore,the tourism industry in Xinjiang should enhance the competitiveness of its products with high quality and high prices,raise the price of tourism products timely and appropriately,and seize the development opportunities brought about by the low marginal cost of the tourism market to develop their tourism vigorously.

关 键 词：新疆旅游 需求弹性 供给弹性 边际成本 

分 类 号：F592.7[经济管理—旅游管理]