新媒体时代报纸言论发展的危机及化解策略研究  

A Study on Crisis of Newspaper Speech Development in New Media Era and Its Defusing Strategies

作　　者：彭军辉 王志永 Peng Junhui;Wang Zhiyong(College of Journalism and Communication,Hengyang Normal University,Hengyang Hunan 421002,China)

机构地区：[1]衡阳师范学院新闻与传播学院,湖南衡阳421002

出　　处：《衡阳师范学院学报》2020年第4期116-121,共6页Journal of Hengyang Normal University

基　　金：国家社会科学基金项目“新媒体时代报纸言论发展危机规避策略研究”(17BXW028)。

摘　　要：媒介言论发展百舸竞渡之际,报纸言论的受众关注度却处于低谷。究其原因,除了受限于介质影响外,报纸言论在内部序列、言论关注点、媒介融合、作者团队建设、自我推介等方面还存在诸多问题。要摆脱当前困境,报纸言论则需正视当前面临的各种不利因素,在思想上重视言论建设,紧跟目标受众需求,对内创新求变,对外因势利导,不断优化作者队伍,严把言论文章质量关,在与新媒体联动中强化独立意识和自我推介意识,切实提升报纸言论的权威性和公信力。With the development of media discourse, the audience attention of newspaper discourse was at lower ebb. Besides the influence of media, there are still many problems in internal sequence, speech focus, media convergence, author team building and self-promotion. Newspapers from development to the current plight of speech, you may need to face up to the current faces various unfavorable factors, attaches great importance to the construction of speech in the thoughts, keep up with the target audience demand, internal innovation change, external improve the occasion, constantly optimize the author team, strictly the articles of speech quality, in tandem with the new media to strengthen independent consciousness and the consciousness of self promotion, to improve the authority and credibility of the newspaper comments.

关 键 词：报纸言论 受众关注度 独立性 数字化报纸言论 危机化解 

分 类 号：G212.2[文化科学—新闻学]