中国城市马拉松赛事旅游效应测度与创新发展  

Measurement and Innovative Development of Tourism Effects of UrbanMarathon in China

作　　者：许春蕾 XU Chunlei(School of Physical Education,Huaqiao University,Quanzhou 362021,Fujian,China)

机构地区：[1]华侨大学体育学院,福建泉州362021

出　　处：《上海体育学院学报》2020年第9期24-33,共10页Journal of Shanghai University of Sport

基　　金：国家体育总局决策咨询研究项目(2019-C-01);中央高校基本科研业务费资助·华侨大学哲学社会科学青年学者成长工程项目(17SKGC-QG16)。

摘　　要：城市马拉松旅游效应是马拉松赛事与城市旅游环境互动发展产生的多层次和多领域的传递性改变,包括经济效应、社会效应和空间效应。采用“关系检验”与“感知测量”相结合的半定量化方式,以北京、上海、厦门、大连四地国际马拉松赛事为分析对象,评价中国马拉松赛事对城市旅游的影响效应。结果显示:城市马拉松旅游的综合效应评价值(Ai=4.12)位于中等偏上水平;城市社会效应(Ai=4.15)>经济效应(Ai=4.11)>空间效应(Ai=4.09)。提出:作为城市发展的催化剂,马拉松赛事承载了现代城市进化与自我更新的功能,因影响后工业时代城市竞争地位的流动而与更宏大的政府公共政策产生关联;地方政府的价值理念、制度安排及创新举措决定马拉松赛事在城市旅游发展过程中产生的影响及其深度;创新城市马拉松赛事生产服务模式,创造赛事旅游可持续发展的良性机制,使马拉松赛事成为城市可持续发展的核心旅游事件,是提升中国城市马拉松旅游效应的关键。The tourism effect of urban Marathon is a multi-level and multi-field transitive change produced by the interactive development of Marathon events and urban tourism environment,including economic,social and spatial effects.Adopting a semi-quantitative method combining"relationship test"and"perception measurement",the impact of Chinese Marathon events on urban tourism is evaluated by selecting the four international Marathons of Beijing,Shanghai,Xiamen and Dalian as analysis objects.The results show that the comprehensive effect evaluation value of urban Marathon tourism is Ai=4.12,which is in the upper middle level;urban social effect(Ai=4.15)>economic effect(Ai=4.11)>spatial effect(Ai=4.09).It is proposed that the Marathon race,as a catalyst for urban development,carries the hope of modern urban evolution and selfrenewal,and is related to more ambitious government public policies because it affects the variation of urban competitive status in the post-industrial era;the impact and depth of Marathon events in the development of urban tourism depend on local governments’values and systems arrangements and innovative measures;critical factors to enhance the tourism effect of urban Marathon in China include:to innovate the production and service model of urban Marathon events,to create a benign mechanism for the sustainable development of event tourism,and to make Marathon events a core tourism event for sustainable urban development.

关 键 词：体育赛事 马拉松赛 赛事旅游 旅游效应 事件理论 城市 

分 类 号：G80-05[文化科学—运动人体科学]