全媒体时代红色文化的供给侧治理研究  

Research on Supply-side Governance of Red Culture in the Omni-media Era

作　　者：李辉[1] LI Hui(Red Culture Research Center,Northwest University of Political Science and Law,Xi’an 710122,China)

机构地区：[1]西北政法大学红色文化研究中心,陕西西安710122

出　　处：《治理现代化研究》2020年第5期57-61,共5页Governance Modernization Studies

基　　金：2020年度陕西省社科界重大理论与现实问题研究项目社会组织专项“南泥湾精神融入奋斗幸福观培育研究”(2020Z424)。

摘　　要：红色文化来源于中国革命、建设和改革的实践过程,它的实践主体是以中国共产党为核心的中国人民。当前,红色文化信息生产领域的结构性困境难以适应全媒体时代的发展特点和红色文化的传播特点。推动红色文化传播,优化红色文化的供给侧结构,要强化社会效益和法治观念优化供给管理、推进媒介协同和媒介融合完善供给形式、注重传承与创新丰富供给内容。Red culture comes from the practical process of Chinese revolution,construction and reform.Its main body of practice is the Chinese people with the Communist Party of China as the core.Currently,it is hard for the structural dilemma of information production of red culture to adapt to the development of omni-media and the spread of red culture.To promote the spread of red culture and optimize supply-side structure of red culture spread,it is necessary to strengthen social effect and legal way of thinking.Meanwhile media collaboration and integration are to be promoted to improve form of supply and tradition and innovation are emphasized to enrich content of supply of red culture.

关 键 词：红色文化 供给侧结构 红色基因 

分 类 号：G122[文化科学]