The Development Strategy of Bali as Sustainable Event Conference Destination Based on Satisfaction Level:Service Quality,Green Meeting,Loyalty  

作　　者：Firman Sinaga I Komang Gde Bendesa I Gusti Ayu Oka Suryawardani Agung Suryawan Wiranatha Santi Palupi Arianti 

机构地区：[1]International Bali Institute of Tourism,Bali,Indonesia [2]Udayana University,Bali,Indonesia [3]Podomoro University,Jakarta,Indonesia

出　　处：《Management Studies》2020年第3期247-250,共4页管理研究（英文版）

摘　　要：Indonesia,particularly Bali,is a feasible destination to hold whether an international or national event conference,however its standard needs to improve,since it is below other countries.As the green meeting,several conference events still are concerned in preserving the environment,and also reducing the negative environment implication.Thus,the service quality is very necessary to support the conference events.Generally,this study is to analyze the service quality,green meetings towards satisfaction,loyalty,and the development strategy of Bali as a center of sustainable conference events.This research uses a sequential explanatory model,which is a mixed method between quantitative and qualitative approach.Quantitative approach used SEM,and focus group discussion for the qualitity to obtain stake holders’opinion.SWOT was used to develop the strategies and QSPM to obtain the alternatives that are prioritized to the development center of event conference that has quality and green environment.This research was located in several places,such as Nusa Dua,Kuta,and Airport.

关 键 词：cultural heritage tourism tourist attraction aborignal traditional village of Bena 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]