我国水产品出口定价权探究——以尖吻鲈鱼马来西亚市场为例  

Exploration of pricing power of Chinese aquatic products in the international market: take the example of lates calcarifer exported to Malaysian market

作　　者：刘岳 杨正勇[1,2,3] LIU Yue;YANG Zheng-yong(College of Economics and Management,Shanghai Ocean University,Shanghai 201306,China;Marine Industry Development Strategy Research Center,Shanghai Ocean University,Shanghai 201306,China;Aquaculture Economic Research Center,Shanghai Ocean University,Shanghai 201306,China)

机构地区：[1]上海海洋大学经济管理学院,上海201306 [2]上海海洋大学海洋产业发展战略研究中心,上海201306 [3]上海海洋大学水产养殖经济研究中心,上海201306

出　　处：《中国渔业经济》2020年第2期84-90,118,共8页Chinese Fisheries Economics

基　　金：国家现代农业产业技术体系专项资金资助(CARS-47)资助。

摘　　要：我国是世界水产品贸易大国,对水产品出口定价权的研究有利于为相关各方提供决策参考。本文运用剩余需求弹性模型及动态议价模型,估算我国尖吻鲈鱼出口到马来西亚市场上的定价权。结果表明:我国尖吻鲈鱼产品出口定价权十分微弱,且尖吻鲈鱼缺乏定价权的关键原因是贴现率过高。建议通过拓展出口市场、形成水产品品牌效应,以及提升水产品附加值等措施提高我国水产品定价权。China is a worldwide trade aquaculture country, the research on the pricing power of aquatic products export is conducive to providing decision-making basis for relevant parties. This paper uses the residual demand elasticity model and the dynamic bargaining model to estimate the pricing power of China’s barramundi carp export to the Malaysian market. The results show that the export pricing power of Chinese barramundi products is very weak, and the ke y reason for the lack of pricing power of barramundi carp is that the discount rate is too high. It is suggested to improve the pricing power of aquatic products in China by expanding the export market, forming the brand effect of aquatic products, and increasing the added value of aquatic products.

关 键 词：定价权 剩余需求弹性 动态议价模型 贴现率 

分 类 号：F326.407[经济管理—产业经济]