湘西红色旅游开发的影响因素与具体路径  

Influenctial Factors and Specific Path for Red Tourism Development in Western Hunan

作　　者：魏昕伊 张琰飞[1] WEI Xinyi;ZHANG Yanfei(Business School, Jishou University, Jishou 416000, Hunan China)

机构地区：[1]吉首大学商学院,湖南吉首416000

出　　处：《吉首大学学报（自然科学版）》2020年第2期69-75,共7页Journal of Jishou University(Natural Sciences Edition)

基　　金：国家自然科学基金资助项目(71663018);吉首大学研究生科研创新项目资助(JGY201819);湖南省自然科学基金资助项目(2019JJ50480);湖南省社科联资助项目(XSP19YBZ107);湖南省自然与文化遗产研究基地项目(17JDZB065,17JDZB066)。

摘　　要：结合扎根理论和多案例分析,借助NVivo11.0质性分析软件,以永顺塔卧、花垣十八洞和桑植洪家关三地为例,构建出湘西红色旅游开发影响因素的结构维度和内容体系.研究结果表明,湘西红色旅游开发影响因素主要包括基础条件、运营模式和开发环境,产业融合对运营模式具有重要的调节作用.因此,湘西红色旅游开发可从“抓住发展机遇,适应市场需求变化”“改善基础条件,夯实红色旅游开发根基”“加强产业融合互动,创新运营模式”“鼓励农户参与,提升红色旅游开发质量”这几个方面进行.Combined with grounded theory and multi case analysis,using NVivo 11.0 qualitative analysis software,taking YongshunTawo,Huayuanshibadong and Sangzhihongjiaguan as examples,this paper constructs the structural dimension and content system of influenctial factors of red tourism development in Western Hunan.The results show that the influenctial factors mainly include basic conditions,operation mode and development environment,and industrial integration plays an important role in regulating operation mode.Therefore,the development of red tourism in Western Hunan can be carried out from"seizing the development opportunity,adapting to the change of market demand","improving the basic conditions,consolidating the foundation of red tourism development","strengthening the industrial integration and interaction,innovating the operation mode","encouraging the participation of farmers,improving the quality of red tourism development".

关 键 词：红色旅游 旅游资源 产业融合 开发路径 

分 类 号：F592.7[经济管理—旅游管理]