今日头条号的特点及在科技期刊中的应用现状  

Features of Toutiao account and its application status in scientific journals

作　　者：劳万里 向琴[2] 舒文博[2] 唐召群[2] 徐佳鹤[1,2] LAO Wanli;XIANG Qin;SHU Wenbo;TANG Zhaoqun;XU Jiahe(Research Institute of Wood Industry,Chinese Academy of Forestry(CAF),2 Dongxiaofu,Xiangshan Road of Haidian District,100091,Beijing,China;不详)

机构地区：[1]中国林业科学研究院林业新技术研究所,北京100091 [2]中国林业科学研究院木材工业研究所,北京100091

出　　处：《编辑学报》2020年第4期457-460,共4页Acta Editologica

基　　金：中央级公益性科研院所基本科研业务费专项资金项目(CAFYBB2019SY047)。

摘　　要：今日头条号是当下发展最快的新媒体,具有注册简便、体裁丰富、智能推荐分发效率高、变现途径多样等特点,对科技期刊影响力提升具有积极的促进作用。以2019—2020年度中国科学引文数据库来源期刊(CSCD)为研究对象,通过今日头条平台搜索功能,逐个搜索期刊中文名或关键词,添加关注后研究头条号的运营情况。发现仅有26种CSCD期刊开通了头条号,占比仅为2.1%,头条号总体运营水平和影响力一般。在此基础上,提出了针对性建议。As one of the fastest-growing new media,Toutiao account shows many characteristics,including simple registration procedure,abundant genre,intelligent recommendation algorithm and diversified liquidity,which can promote the influence of scientific journals.By means of web searching on today’s headlines,the application status of Toutiao accounts in source journals of Chinese Science Citation Database(CSCD)in 2019-2020 was studied.Our results show that there are 26 kinds of journals opened the Toutiao accounts,the opening rate is 2.1%.We also put forward suggestions on the use of Toutiao in journal operation.

关 键 词：今日头条 头条号 CSCD科技期刊 应用现状 建议 

分 类 号：G237.5[文化科学]