收视大数据分析方法研究  

Research on TV Ratings Survey Analysis Method Based on Big Data

作　　者：郑冠雯 梁兴飞 Zheng Guanwen;Liang Xingfei(Academy of Brodcasting Planning,NRTA,Beijing 100866,China)

机构地区：[1]国家广播电视总局广播电视规划院,北京100866

出　　处：《广播与电视技术》2020年第7期12-17,共6页Radio & TV Broadcast Engineering

摘　　要：本文研究了基于大数据的收视分析方法,剖析了收视大数据从宏观到微观的四级分析架构。采用基于大数据的收视分析方法,能够有效解决由于收视率抽样调查样本量不足导致的样本易被污染、部分节目收视统计误差较大、部分节目出现"0收视"情况等问题,实现对广播电视节目收视结果客观、真实的统计。This paper studies the method of TV ratings survey based on big data,and analyzes four-level analysis framework of that from macro to micro.The method based on big data can effectively solve these problems that samples are easily contaminated due to insufficient sample size of ratings sampling survey,statistical error of some programs is large,and"0 ratings"situation occurs in some programs.And the method makes survey result objective and true.

关 键 词：大数据 收视调查 

分 类 号：TN93[电子电信—信号与信息处理]