新媒体时代高校图书馆数字阅读推广服务研究  

Research on Digital Reading Promotion Service of University Library in New Media Age

作　　者：王亚莉[1] Wang Ya-li

机构地区：[1]山东大学图书馆,山东济南250061

出　　处：《河北科技图苑》2020年第4期67-70,共4页Hebei Library Journal of Science and Technology

摘　　要：通过阐述新媒体的特征,分析了新媒体环境下高校图书馆开展数字阅读推广的优势,主要体现在以下几个方面:推广受众群体更加广泛、推广目标更加精准、推广互动更加顺畅和推送内容更加智慧化等。最后,分析了新媒体时代高校图书馆数字阅读推广服务方式与途径。By expounding the characteristics of new media,this paper analyzes the advantages of digital reading promotion in university library under the new media environment.They are mainly reflected in the following aspects:wider audience,more precise promotion objectives,smoother promotion interaction and more push content Wisdom.Along with the ways and means of digital reading promotion services in university library in the new media age are analyzed.

关 键 词：新媒体 高校图书馆 阅读推广 

分 类 号：G258.6[文化科学—图书馆学]