基于钻石理论模型的安徽茶业竞争力分析及提升路径  

Competitiveness Analysis and Route Improvement on Tea Industry in Anhui Based on Diamond Model

作　　者：王金玲 蔡童 熊健[1] WANG Jinling;CAI Tong;XIONG Jian(School of Economics and Management, Anhui Agricultural University, Hefei 230000, China)

机构地区：[1]安徽农业大学经济管理学院,安徽合肥230000

出　　处：《皖西学院学报》2020年第4期89-93,108,共6页Journal of West Anhui University

摘　　要：安徽茶叶产量众多且品种丰富,在全国茶叶发展水平里一直保持领先,然而近几年安徽茶叶的发展速度却有减缓趋势。为了准确分析安徽茶叶的竞争力,基于钻石理论模型认为,安徽茶业竞争力在需求条件、要素条件方面具有得天独厚的优势,但在企业经营和抵抗市场风险方面略有不足,且安徽政府的茶叶支持性政策较为缺乏。为此,最后建议安徽茶叶的未来发展应提高生产科技含量、变革出口模式、加强品牌建设以及应对技术性贸易壁垒。The tea is abundant in yield and variety in Anhui.Anhui's tea development level has been maintained in the lead nationwide,but in recent years,the development of Anhui tea has a slowing trend.In order to accurately analyze the competitiveness of Anhui tea,based on the diamond theory model,this paper holds that the competitiveness of Anhui tea has unique advantages in demand conditions and factor conditions,but is slightly insufficient in enterprise operation and market risk resistance,and the supportive policies of Anhui government are relatively lacking.Therefore,this paper finally suggests that the future development of Anhui tea should improve the production technology content,change the export mode,strengthen the brand construction and deal with the technical trade barriers.

关 键 词：茶叶 竞争力 钻石模型 安徽 

分 类 号：F762.2[经济管理—产业经济]