新媒体时代电视广播节目编辑创新措施探究  

Research on Innovative Measures of TV Broadcasting Program Editing in New Media Era

作　　者：陆立 Lu Li(Hunan Radio and Television Station,Changsha,Hunan 410000)

机构地区：[1]湖南广播电视台,湖南长沙410000

出　　处：《卫星电视与宽带多媒体》2020年第17期126-128,共3页Satellite TV & IP Multimedia

摘　　要：目前,随着我国经济与科学技术水平的发展,新媒体成为当今社会主流信息传播平台,它作为新时代科技发展的产物,在互联网、技术变革冲击下,新媒体时代必将迎来更激烈的竞争,电视节目文学编辑创新如何寻求生存与发展?这使得电视广播媒体迎来了前所未有的发展机遇和挑战,面临巨大的压力,如何坚守自己的品牌、谋求发展空间、保持核心竞争力?这是电视广播媒体人员需要谨慎思考的问题。为满足新媒体时代下电视广播媒体发展需求,提高电视广播节目文学编辑创新能力,增强电视节目市场竞争力,本文对新媒体时代下电视广播节目进行分析研究,指出我国电视节目文学编辑的不足之处,并针对问题提出相应的解决措施,使电视节目文学编辑更好的适应新媒体时代发展,制作更优秀的节目回馈电视观众。At present,with the development of China's economy,science and technology,new media has become the mainstream information dissemination platform in today's society.As a product of the development of science and technology in the new era,under the impact of Internet and technological changes,the new media era is bound to usher in more intense competition.How can the innovation of TV program literature editors seek survival and development?This makes TV broadcasting media face unprecedented opportunities and challenges,and faces enormous pressure.How to stick to its own brand,seek development space and maintain its core competitiveness?This is a problem that TV and broadcasting media personnel need to think carefully.In order to meet the development needs of TV broadcast media in the new media era,improve the Innovation capacity of TV broadcast program literature editors and enhance the market competitiveness of TV programs,this paper analyzes and studies TV broadcast programs in the new media era,points out the shortcomings of Chinese TV program literature editors,and puts forward corresponding solutions to the problems,so that TV program literature editors can better adapt to the development of the new media era and produce better programs to give back to TV viewers.

关 键 词：新媒体时代 电视节目 文学编辑创新 

分 类 号：TN94[电子电信—信号与信息处理]