高校图书馆阅读推广媒体融合模式与实践探索——以东北大学图书馆阅读推广实践为例  

Integration Mode and Practice of Reading Promotion in University Libraries——Taking the Reading Promotion Practice of Northeastern University Library as an Example

作　　者：姜宇飞[1] Jiang Yufei(Northeastern University Library,Shenyang 110819)

机构地区：[1]东北大学图书馆,沈阳110819

出　　处：《图书情报工作》2020年第17期95-102,共8页Library and Information Service

基　　金：辽宁省高等学校图书情报工作委员会基金项目"高校新媒体阅读推广服务实践研究"(项目编号:LTB201620)研究成果之一。

摘　　要：[目的/意义]阅读推广离不开对推广媒体等手段的研究。当前,随着媒体技术的发展,传统媒体和新兴媒体的深度融合已成为媒体发展的主要形式。研究媒体融合下阅读推广工作的新拓展具有重要意义。[方法/过程]分析阅读推广中媒体的研究情况、媒体融合态势下阅读推广工作的模式和运用方法,总结图书馆阅读推广媒体融合的实践,提出高校图书馆阅读推广媒体融合模式需要解决的关键问题。[结果/结论]高校图书馆阅读推广工作需要更好地了解媒体发展趋势和运行规律,注重发挥媒体融合作用,更好地实现阅读推广的效益最大化。[Purpose/significance]Reading promotion service is inseparable from the study of promotion media and other means.At present,with the development of media technology,the deep integration of traditional media and new media has become the main form of media development.It is of great significance to study the new development of reading promotion under the media integration.[Method/process]This paper analyzes the research situation of media application in reading promotion service,the mode and application method of reading promotion under the situation of media integration,summarizes the practice of library reading promotion under the media integration,and puts forward the key problems that need to be solved.[Result/conclusion]The reading promotion service of university libraies needs to better understand the development trend and operation law of media,expand the media integration application,and better realize the maximum benefit of reading promotion.

关 键 词：媒体融合 新媒体 阅读推广 高校图书馆 

分 类 号：G252[文化科学—图书馆学]