从“一角”到“良友”:赵家璧丛书编辑出版思想初探  

From Yijiao Series to Liangyou Literature Series:A Preliminary Study of Zhao Jiabi's Ideas on Editing and Publishing Book Series

作　　者：雷戎 Lei Rong

机构地区：[1]鹭江出版社

出　　处：《中国出版史研究》2020年第3期131-137,共7页Research on the History of Publishing in China

摘　　要：赵家璧基于自身对文学的爱好而主编的《良友文学丛书》,在其编辑生涯转变跨越中起到了承上启下的作用。该套书尽管在形式上借鉴《近代丛书》,是为《一角丛书》的延伸,但是在内容考量上有了新的开拓,同时在营销方式上也注重品牌打造。最终,使赵家璧对编辑在知识生产与知识传播过程中的功能性认知有了新的明确定位。The Liangyou Literature Series edited by Zhao Jiabi out of his passion for literature has played an important role in the transition of his editing career.In spite of drawing on the form of the Modern Series and serving as an extension of the Yijiao Series,the Liangyou Literature Series introduced fresh content and attached importance to branding in marketing.At last,Zhao Jiabi set a new and clear positioning for the editor's functional cognition in the process of knowledge creation and knowledge dissemination.

关 键 词：形式突破 内容拓新 出版品牌 赵家璧 良友文学丛书 

分 类 号：G23[文化科学]