基于企业识别的企业信誉管理系统  

Reputation Management System Based on Enterprise Identification

作　　者：肖艳玲[1] 生艳梅[1] 佟秉钧 XIAO Yan-ling;SHENG Yan-mei;TONG Bing-jun(Institute of Petroleum Economics and Management,Northeast Petroleum University,Daqing 163318,China)

机构地区：[1]东北石油大学石油经济与管理研究所,黑龙江大庆163318

出　　处：《系统科学学报》2020年第3期76-79,共4页Chinese Journal of Systems Science

基　　金：教育部人文社会科学研究项目“供需网环境下企业信誉机制及信誉提升研究”(15YJA630074)。

摘　　要：探讨了企业识别、企业沟通和企业信誉的基本概念及其间的相互关系,提出了基于企业识别的企业信誉管理系统,指出企业识别是企业信誉管理的起点,各方利益相关者对企业的感觉形成了企业信誉,企业与利益相关者的沟通是企业识别和企业信誉之间的连接桥梁,该系统为创建和维护信誉资产提供了可操作的管理框架。This paper probes into the basic concepts of enterprise identification,enterprise communication and enterprise reputation and their mutual relations,and puts forward a credit management system based on enterprise identification. It points out that enterprise identification is the starting point of enterprise reputation management,and the feeling of stakeholders forms enterprise reputation,and the communication between enterprises and stakeholders is enterprise. The model provides an operable management framework for the creation and maintenance of reputation assets.

关 键 词：企业识别 企业信誉 企业沟通 利益相关者 

分 类 号：N949[自然科学总论—系统科学]