“需求-适应”视野下文旅小城镇人居环境营建策略——基于杭州市胥口镇的研究  

The Strategy for the Construction of Human Settlements in Towns from the Perspective of"Demand-Adaptation"——Based on the Research of Xukou Town,Hangzhou

作　　者：竹丽凡 丁占勇 钱振澜 王竹[1] Zhu Lifan;Ding Zhanyong;Qian Zhenlan;Wang Zhu

机构地区：[1]浙江大学建筑工程学院 [2]中国美术学院建筑艺术学院 [3]浙江大学公共管理学院

出　　处：《建筑与文化》2020年第9期104-107,共4页Architecture & Culture

基　　金：科技部“十三五”重点研发计划专项课题(项目编号:2017YFC0702504)。

摘　　要：在大众体验与全域旅游的时代背景下,文旅小城镇的热度居高不下,众多文旅小城镇在发展过程中出现了特色缺失、同质化竞争严重等一系列问题。文章尝试以地域文脉与体验真实性理论为指导,构建“需求-适应”体系,制定相应的文旅小城镇人居环境营建策略,并将策略针对性地应用于杭州市胥口镇的人居环境营建,以期为今后文旅小城镇的健康发展提供一定的借鉴。In the era of mass experience and all-for-one tourism,the popularity of cultural tourism towns has been lingering for a long time.Many cultural tourism towns have developed a series of problems such as lack of characteristics and serious homogenization competition in the development.This article attempts to build on the"demand-adaptation"system under the guidance of regional context and experience authenticity theory,formulate corresponding strategies for the construction of human settlements in cultural tourism towns,and apply the strategies to people in Xukou Town,Hangzhou.The construction of the living environment is expected to provide a certain reference for the healthy development of cultural tourism towns in the future.

关 键 词：“需求-适应” 文旅小城镇 人居环境营建 全域旅游 

分 类 号：TU984[建筑科学—城市规划与设计] F299.27[经济管理—国民经济]