中国连锁零售业成熟变革期的成长特征及成长趋势研究——基于SCP、五力与钻石模型组合分析框架  

Study on the Growth Characteristics and Trend of China's Chain Retail Industry in the Mature Transformation Period:Based on the Combination Analysis Framework of SCP,Five Forces and Diamond Model

作　　者：李尚峰[1] LI Shang-feng(School of Business Management, Jiangsu Institute of Commerce, Nanjing 211168, Jiangsu, China)

机构地区：[1]江苏经贸职业技术学院工商管理学院,江苏南京211168

出　　处：《江苏经贸职业技术学院学报》2020年第4期1-6,共6页Journal of Jiangsu Institute of Commerce

基　　金：江苏省新零售数字化工程技术研发中心资助项目。

摘　　要：中国连锁零售业的成长历程可分为初创形成期、快速发展期、成熟变革期。中国连锁零售业正在由外生性成长向内在性成长转变,并在五力模型和钻石模型融合形成的成长因素方面表现出独有的特征。由于受到网店的持续挤压,中国零售业未来可能呈现多样化。The growth process has clearly shown the initial formation period,rapid development period,mature transformation period of three stages.The chain retail industry in China has been evolving from exogenous growth to intrinsic growth,and in the five forces model and the diamond model fusion formation growth factor aspect displays the unique characteristics.At the same time,due to the severe market squeeze by the online shop,future growth may present diversification.

关 键 词：连锁零售业 成熟变革期 五力模型 钻石模型 成长特征 

分 类 号：F712.9[经济管理—产业经济]